Who will pay for journalism? (The Economics of Journalism)

Who should pay for journalism? Advertisers? Government? Or the public who are consuming the news?

I suppose most people will feel that the advertisers should be the one paying for journalism due to the fact of the large number of advertisement on the newspaper.
However, if the advertisers should withdraw themselves from the newspaper and decided to go online to reach out to the much greater and bigger audience through the internet, and at a cheaper price, then who would be next in line to pay for journalism?

With The New York Times and and the Wall Street Journal movement to provide deeper and better analyzed news strictly to subscribers to their publication and in some way are quite successful in capturing the niche market who are willing to pay for news. however, this led to the question that whether the consumer should be one paying for journalism.

To my opinion, i feel that as both successful subscription based publication are in the USA, and that both publication had their best columnist, they are able to adopt to the subscription model and charge their readers with their 'Unique Selling Point' - their famous columnists.

But as a Singaporean, i strongly feel that my fellow island-mate, would not want to pay for any news, due to the fact that we love free things! Free Food from Expo, Free transportation from SMRT, Free smell from perfume stores and Free Newspaper from Today and Mypaper every morning given outside the train station. We will not care even if our publication like The Straits Time also have the best columnist like The New York Times, because we will only be concern about the economics of our own pocket and never others.

I feel that according to the 12 Business Model for the Journalism Industry, there is no one single model that suits the journalism market absolutely, but a mixture of different model to better suit the journalism industry.